Just watched an interesting thought on garyvaynerchuk.com about the word media being the wrong description of the interactions in “Social Media”. I think Gary has a point. The word media isn’t right, it is both too broad and too narrow for what we consider social media and how personal brand’s (like Gary’s) and companies (like Old Spice) are using it to get back in touch with their customers. It’s about reaching out and caring about the customer and being able to reach customers directly while still scaling. This is the power off the tools like Twitter and Facebook and LinkedIn and blogging and … It lets you get at the individual customer at, for lack of a better word “Cloud Scale”. Hundreds of thousands of users, millions, with only a little extra time spent. And at the end of the day it is about that 1:1 interaction. That connection you are making. So since I am an idea guy, and I love making up new words, such as “April F00lz” (look it up in urban dictionary), I thought I would throw out a new term for the socializing that goes on. You are interacting with the “Croud” (no that isn’t misspelled). A large group of people that are only accessible through the tools of social networking. Now you can attach anything after that. So instead of all the things under “Social Media” you have:

- “Croud Conversation”

- “Croud Marketing”

- “Croud Service” (instead of Customer Service)

- “Croud Media” for the stuff that really is media

Just a thought.

Came up with another

ChatterNet

BTW, I am still getting through the current book. Since moving out west I don’t have the 2 hour per day commute, reduced to 10 minutes per day and it is impeding my reading time. I am about 2/3 through the book. Looking to find another venue to get it kick started. Stay tuned.